Research - the most important foundation for UX projects

Every design project should start with research, and should involve research even after project deployment.

Topics addressed in this meetup:

• What types of research exist?
• How we should conduct research and when?
• What amount of observation is enough?
• How to migrate to evidence-based and an informed culture of continuous learning?
• What amount of research is “just right”?

Case Study

Our friends from SpiceFactory present their research in online banking project: how simple design decisions and improvements based on observations shaped up the product and increased business metrics.